We help our clients navigate the risks and opportunities of marketing and advertising their content online through social media. Our social media practice combines our expertise in Intellectual Property with the risk management measures of our Internet and E-Commerce practice. Together these elements enable us to protect our client’s brand and trademarks online via content licensing and enforcing takedown regimes against infringing material. In addition we assist companies in developing business practices for using social media sites as brand promotion platforms while monitoring trademark use by third parties. We encourage our clients to collaborate with their customers while adhering to global data privacy standards. We also facilitate co-branding ventures with social networking sites and other companies via new media licensing and distribution agreements.
Example Social Media Services Provided:
- Fair Use Online Intellectual Property Advising
- Privacy Policies
- Terms of Use/Terms of Service Agreements
- Linking and Branding Issues
- Trademark Protection and Prosecution
- Data Storage and Personal ID Issues
- Employment Policies and Practices for Social Media (BYOD Issues)
- IP Policies
- App Development Agreements
- Entity Formation Support for New and Expanding Companies
- Rights Protection, Monetization Model Support, and DRM
- Publicity and Privacy Rights Issues and Releases